The days of carelessly spending ad budgets, recycling stale creative concepts and letting tactics drive client advertising are over.
Today, consumers are cynical; only 14 percent of Americans believe what they see and hear in advertising. With the proliferation of media messages expanding to as many as 5,000 promotional messages a day for the average consumer, it’s no wonder producing effective advertising has become increasingly elusive.
Owens Harkey Advertising has bucked the trend by staying ahead of the curve in developing strategies that assure that your money won’t go to waste.
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